SEO
Build rankings, authority and organic visibility
Rank on Google. Show Up in AI. Own Your Search Presence.
Search isn't one channel anymore. It's Google, it's AI Overviews, it's ChatGPT, it's Perplexity. Brands that only optimise for one are handing visibility to competitors. Academic Mantra covers all three — SEO, AEO and GEO — to build a stronger, more complete search presence.
The Three Layers of Search Visibility
Search visibility has expanded beyond traditional Google rankings. Your customers may discover your business through a Google result, an AI Overview, a featured answer, or a recommendation generated by an AI platform.
SEO, AEO and GEO address different parts of this journey. Together, they create a connected search strategy that helps your brand become discoverable wherever your customers are looking for answers.
- SEO — Search Engine Optimisation Traditional search visibility across Google and other search engines. SEO remains the foundation for organic discovery, covering technical performance, content, authority and rankings.
- AEO — Answer Engine Optimisation Optimising content to provide direct answers that can appear in featured snippets, AI Overviews, voice search and other answer-focused search experiences.
- GEO — Generative Engine Optimisation Building the content, entity and authority signals that help generative AI platforms such as ChatGPT, Perplexity, Gemini and Claude understand and reference your brand.
- One Connected Search Strategy Strong SEO creates discoverable content, AEO makes that content easier to extract as answers, and GEO helps AI systems understand, trust and reference your brand.
SEO
The Foundation
Strong AI visibility starts with a strong search foundation. Search engines and AI platforms both need clear, accessible and authoritative information. Our SEO services address the technical, content and authority signals that support sustainable organic visibility.
On-Page
Titles, headers, content optimisation and internal linking
Off-Page
Link building, brand mentions and digital PR
Technical
Site speed, crawlability, Core Web Vitals and indexing
Strategy
Audits, prioritised fixes and ongoing optimisation
What Our SEO Work Covers
We begin with a complete assessment of your website and search presence, then prioritise the issues that have the greatest impact on rankings, usability and organic growth.
- On-Page SEO Title tags, meta descriptions, heading structures, content optimisation, keyword targeting, internal linking and page-level relevance improvements.
- Off-Page SEO Relevant link building, digital PR, authority development and brand mentions designed to strengthen your website's reputation.
- Technical SEO Crawlability, indexation, site architecture, page speed, Core Web Vitals, redirects, canonicalisation and technical search issues.
- SEO Audit & Fixes We identify technical, content and authority gaps and turn the findings into a prioritised implementation roadmap.
AEO — Winning the Answer Box
Search engines increasingly answer questions directly instead of simply displaying a list of links. AEO helps structure your content so important information can be understood and surfaced as direct answers.
- Featured Snippet Optimisation We structure important answers so search engines can more easily identify and extract useful information from your pages.
- Google AI Overviews Content is organised around clear questions, direct answers, supporting evidence and useful context to improve eligibility for AI-powered search experiences.
- Schema Markup Appropriate structured data such as FAQ, HowTo, Article and Product schema can help search engines understand the purpose and context of your content.
- Structured Answer Content We create and restructure content using clear headings, concise answers, lists, supporting explanations and logical information hierarchy.
GEO
Getting Cited by AI Tools
Your next customer may ask an AI platform instead of searching Google. Generative Engine Optimisation focuses on how AI systems understand and represent your brand. We analyse where your business appears, where competitors are recommended instead and what content and authority signals can strengthen your presence.
AI
Visibility across ChatGPT, Perplexity, Gemini and Claude
Content
Content structured for LLM readability
Entity
Brand and entity authority development
Prompts
Gap analysis for high-value AI queries
One Strategy. Three Search Layers.
SEO gets your website discovered. AEO helps your information become the answer. GEO helps AI systems understand and reference your brand. When these layers work together, your search strategy is prepared for both traditional and AI-driven discovery.
AEO
Become a useful answer for searchers
GEO
Build visibility across generative AI
AM
One connected search visibility strategy
Questions
Before you ask.
What is the difference between SEO, AEO and GEO?
SEO focuses primarily on traditional search visibility and rankings. AEO focuses on direct answers, featured snippets, voice search and AI-powered search experiences. GEO focuses on visibility and citations within generative AI platforms such as ChatGPT, Perplexity, Gemini and Claude.
Do I need all three or can I start with just SEO?
You can absolutely start with SEO. In fact, strong technical SEO, useful content and website authority provide an important foundation for AEO and GEO. We can start with your highest priority and expand the strategy as your search presence grows.
How long does it take to see results from SEO and GEO?
Timelines vary based on your website's current authority, competition, industry, content quality and the amount of implementation required. Technical and content improvements can produce relatively early signals, while rankings, authority and AI citations generally require consistent optimisation over time.
What does a monthly SEO retainer with AM include?
A monthly engagement can include technical SEO, on-page optimisation, content strategy, internal linking, authority building, keyword research, AEO improvements, GEO analysis and performance reporting. The exact scope is based on your website, goals and growth priorities.
Is SEO included in the website build?
Foundational on-page SEO is considered as part of the build, including page structure, headings, metadata, internal linking and other technical foundations. Ongoing SEO, content marketing and authority building can be handled separately depending on your growth objectives.
Can you work with our existing website or do we need a new one?
In most cases, we can work with your existing website. We first audit the current technical setup, content, architecture and search visibility before recommending changes. A new website is only considered when the existing platform creates significant technical or strategic limitations.
What happens after the website goes live — do you offer support?
Yes. We can provide post-launch support for technical fixes, content updates, improvements, maintenance and further development. Ongoing support can be structured according to your website and business requirements.