SEO/AEO/GEO Article Writing
Long-form articles measured on impressions, position and answer-engine citations.
Ghostwriting and thought leadership
Ghostwriting is bylined content written for a named person rather than a brand. Its performance is measured outside your own domain: earned mentions, third-party pickup, and the rise in people searching your name directly.
What performance looks like
This is the one service where on-site metrics tell you almost nothing. A thought leadership piece that sits on your blog and is never referenced has failed, regardless of how many people read it.
The reason is structural. Muck Rack's Generative Pulse analysis of 25 million AI-cited links found that earned media accounts for roughly 84 percent of all AI citations, while paid and advertorial content accounts for about 0.3 percent. Answer engines cite what other people say about you, not what you say about yourself.
So we write for placement, not publication. The measurement that matters is whether a piece is picked up, quoted, or referenced somewhere the engines already read — and whether branded search volume moves afterwards.
105,070,502
Words written and checked by our team since 2019
300 wks
Approaching 300 consecutive weeks of writing
68,184
Words in a single week, more productive than 92% of users
5,982
Unique words that week, wider range than 96% of users
What we measure
Every engagement reports against these. Nothing else appears in the monthly.
| Metric | What it tells you | Reported |
|---|---|---|
| Earned mentions | Third-party pickup of the piece or its argument. The primary metric. | Monthly |
| Citation share | Whether answer engines name you when asked about your category. | Monthly |
| Branded search volume | People searching your name directly. A downstream signal of citation exposure. | Monthly |
| Referring domains | New domains linking as a result of the piece. | Monthly |
| Inbound enquiries citing the piece | Self-reported, and the most honest number on the list. | Ongoing |
What you get
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Voice capture
Interview-led. We write in your cadence, not a house style laid over your name.
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Argument development
A position worth disagreeing with. Neutral pieces are not cited.
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Full drafts with revision cycles
Two rounds included. You sign off on every word published under your name.
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Placement targeting
Which publications already sit in the citation pool for your category.
Other content services
Website Copywriting
Commercial page copy measured on ranking for buying-intent queries and enquiries started.
AI Content Audit & Humanisation
Audit and rewrite of existing content measured on recovered positions and indexation.
Questions
Before you ask.
Is ghostwriting honest?
It is standard practice for executives across every industry, and the ideas, position and approval are yours. We draft; you decide what goes out under your name. If a piece contains a claim you cannot personally stand behind, we cut it.
Why does earned media matter more than our blog?
Because that is where the citations come from. The Muck Rack analysis of 25 million AI-cited links found earned media at roughly 84 percent of citations against 0.3 percent for paid and advertorial. Your owned pages still convert the traffic — they are just not what gets you named.
How much time does this take from me?
One interview of about forty-five minutes per piece, plus review. Everything else is our side.