Your AI Content Has Potential. We Help It Reach It.
AI can produce content fast. But fast content and good content are not the same thing. If your AI output sounds generic, misses facts, or fails to reflect your brand — it's hurting more than it's helping, both with readers and with Google's E-E-A-T signals.
The Problem With Unoptimised AI Content
Most AI-generated content reads the same way, regardless of who prompted it or what industry it's for. It's technically correct and structurally fine — and yet it does nothing to build trust, rank consistently, or sound like anyone in particular wrote it. Readers can feel that, and so can Google.
- Repetitive and Templated Predictable sentence patterns and filler phrasing that read the same across every page.
- Fails E-E-A-T Criteria No visible experience, expertise or point of view for Google to credit the page with.
- Doesn't Reflect Brand Voice Generic tone that could belong to any company in any industry.
- Factual Inaccuracies Confident-sounding claims, stats or details that are wrong, outdated or invented.
- Low Engagement Readers disengage quickly because the content feels written for a crawler, not for them.
What Our AI Content Audit Covers
Tone and Voice Alignment
Checking every page against your actual brand voice, not a generic corporate tone.
Factual Accuracy Review
Verifying claims, stats and specifics so nothing confidently wrong stays published.
E-E-A-T Signal Assessment
Scoring pages against Google's experience, expertise, authoritativeness and trust criteria.
SEO Structure and Keyword Usage
Reviewing headings, keyword placement and on-page structure for search performance.
Originality and Plagiarism Check
Confirming content is unique and not overlapping with existing published material.
Readability and Engagement Scoring
Assessing flow, sentence variety and how likely a reader is to stay on the page.
Every flagged page goes through the same five-part rewrite.
We rewrite robotic phrasing into natural language, add brand voice, personality and a real point of view, and insert genuine examples, stats and specifics in place of vague generalisations. Every page is then restructured for readability and flow, with headers, meta descriptions and internal links optimised so the fix holds up for SEO, not just for tone.
What You Receive
- Audited and Humanised Content The finished, publish-ready files for every page covered in the engagement.
- Audit Report A full breakdown of the issues found on each page, before any rewriting began.
- SEO Checklist Per Page A page-by-page checklist covering structure, keywords and on-page fixes applied.
- Brand Voice Notes A reference document so future AI-assisted content starts closer to your voice.
Who Needs This Service
-
Marketing Teams Using AI at Scale
Teams publishing high volumes of AI-drafted content who need it to actually sound like the brand.
-
SaaS Companies
Large content libraries — help docs, blogs, landing pages — that have drifted into generic AI tone over time.
-
Agencies Doing White-Label Content
Agencies that need AI-assisted drafts brought up to a client-ready standard before delivery.
-
eCommerce Brands
AI-written product descriptions that need to sound distinct, accurate and conversion-ready.
Questions
Before you ask.
Can you audit content written by ChatGPT or other AI tools?
Yes. We audit content regardless of which AI tool wrote it — ChatGPT, Claude, Gemini or any other generator — and assess it against the same tone, accuracy and E-E-A-T criteria.
Will the content pass AI detection tools after humanisation?
Humanisation focuses on making content sound genuinely like your brand — natural phrasing, real examples and a real point of view — which is also what tends to reduce AI-detection flags as a side effect, rather than the goal itself.
How long does an AI content audit take?
Turnaround depends on the size of your content library, but most audits and their accompanying reports are completed within days rather than weeks.
Do you rewrite the content entirely or just edit it?
It depends on what the audit finds. Some pages need a light edit for tone and accuracy; others need a fuller rewrite. We flag which is needed per page rather than applying one approach everywhere.
Can you match our existing brand voice during humanisation?
Yes. We build a brand voice reference from your best existing content and use it to guide every rewrite, so the humanised pages sound consistent with what you already publish.