SEO/AEO/GEO Article Writing
Long-form articles measured on impressions, position and answer-engine citations.
Website Copywriting
Website copywriting is the commercial layer of a site: homepage, service pages, landing pages and category copy. It is measured differently from editorial content, because its job is not to earn impressions but to convert the ones the site already has.
What performance looks like
A service page is not working because it reads well. It is working when it ranks for the queries people type when they are ready to buy, earns a click against nine competing listings, and gets someone to start an enquiry.
The failure mode we see most often is a site with healthy impressions and a click-through rate under one percent. That is a copy problem wearing an SEO costume — the pages are being served and ignored. Fixing the title, the opening promise and the first screen usually moves it faster than any technical work.
Our jobs marketplace property runs at an 8.9 percent click-through rate against a category where most listings sit in low single digits. Same index, same competition, different copy.
8.9%
Click-through rate on our jobs marketplace property
19,000
Clicks that CTR produced in 90 days
212K
Impressions it converted from
15
Years the oldest property has held its commercial copy
What we measure
Every engagement reports against these. Nothing else appears in the monthly.
| Metric | What it tells you | Reported |
|---|---|---|
| Click-through rate | Whether the listing earns the click. The single fastest lever on most commercial pages. | Weekly |
| Position for commercial queries | Whether you rank where the buying intent is, not just where the volume is. | Weekly |
| Enquiries started | Form opens, WhatsApp taps, call clicks. Started, not just completed. | Weekly |
| Scroll depth to first action | Where the page loses people. Tells you which screen is failing. | Monthly |
| Assisted revenue | What the page contributed to closed business. | Monthly |
What you get
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Message hierarchy
What the page must say, in what order, before anything is written.
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Full page copy
Headline, subhead, section copy, CTA labels, meta title and description.
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Proof layer
The specific evidence each claim rests on. Unsupported claims get cut, not softened.
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Measurement setup
Events wired so enquiries started can actually be counted.
Other content services
Ghostwriting & Thought Leadership
Bylined executive writing measured on earned mentions and branded search lift.
AI Content Audit & Humanisation
Audit and rewrite of existing content measured on recovered positions and indexation.
Questions
Before you ask.
Do you write for conversion or for ranking?
Both, in that order of priority per page. A service page that ranks and does not convert is a cost. We write the commercial promise first, then structure it so the page is extractable and indexable. The two are rarely in conflict.
Can you rewrite copy without touching the design?
Usually yes, and we will tell you when the answer is no. If the layout forces the proof below three screens of scroll, rewriting the words alone will not fix the conversion rate.
How do you measure copy that supports a long sales cycle?
Enquiries started, not closed. We instrument the first action a buyer takes and report on that, because attributing a six-month cycle to a single page rewrite is guesswork dressed as analytics.