105,070,502 words written 1.27M search impressions / 90 days 26,581 clicks earned Average position 7 16.48% impression share — every rival under 10% 8.9% CTR on a jobs marketplace 20,000+ hours of performance marketing 15 years on the oldest property
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SEO, AEO and GEO article writing

SEO, AEO and GEO article writing is long-form content built to satisfy three extraction behaviours at once: a ranking algorithm, an answer engine, and a person deciding. The article is the same asset; the structure is what determines whether all three can use it.

What performance looks like

We do not report on word counts delivered. An article is working when its impression curve climbs, its average position consolidates, and it starts appearing as a cited source inside AI answers. Those three move at different speeds and we report them separately.

Impressions move first, usually within four to eight weeks of indexation. Average position follows and tends to consolidate rather than jump — a page moving from 30 to 18 to 11 across three reporting cycles is behaving correctly. Citation appearances are the slowest and the least predictable, because they depend on the whole domain, not the single page.

Across our own five properties, that programme produced 1.27 million organic impressions and 26,581 clicks in the ninety days to 1 August 2026. The strongest property sits at an average position of 7. The weakest sits at 75 and is being rebuilt on the same method.

1.27M
Impressions our own articles earned in 90 days
26,581
Clicks in the same window
7
Average position on the strongest property
105,070,502
Words written and checked since 2019

What we measure

Every engagement reports against these. Nothing else appears in the monthly.

Metric What it tells you Reported
Impressions Whether the article is being served at all, and for how many distinct queries. Weekly
Average position Whether it is consolidating upward or drifting. Direction matters more than the absolute number. Weekly
Query coverage How many distinct queries the page surfaces for. Growth here precedes position gains. Monthly
Citation appearances Whether answer engines quote the page and attribute it. Tracked by manual query panel. Monthly
Assisted conversions Whether the traffic does anything. The only metric that pays for the retainer. Monthly

What you get

  • Research brief

    Primary sources identified, competing coverage mapped, the specific gap the article fills.

  • Answer-first draft

    A self-contained answer in the opening 40 to 60 words, before anything else.

  • Entity and schema pass

    Consistent naming, appropriate structured data, internal links to the relevant cluster.

  • Ninety-day performance review

    We come back with the numbers and say whether it worked.

Other content services

01

Website Copywriting

Commercial page copy measured on ranking for buying-intent queries and enquiries started.

02

Ghostwriting & Thought Leadership

Bylined executive writing measured on earned mentions and branded search lift.

03

AI Content Audit & Humanisation

Audit and rewrite of existing content measured on recovered positions and indexation.

Questions

Before you ask.

How long before an article ranks?

Indexation is usually days. Impressions typically start moving within four to eight weeks. Average position consolidates across two to four months depending on domain history and competition. We report the leading indicators from week one so progress is visible before revenue moves.

Does longer content rank better?

No. Ahrefs' study across 174,048 pages and 560,346 AI Overviews found effectively no correlation between length and citation rate. We write to the length the question needs. Padding costs you extraction clarity and gains nothing.

How do you know if an AI engine cited us?

We run a standing panel of buyer-intent queries against ChatGPT, Gemini, Perplexity and Google AI Overviews, and log whether your brand appears and which source is credited instead when it does not. Branded search volume in Search Console is the secondary signal.

Start here

Send us the domain. We'll tell you what's wrong with it.

A search audit covering technical health, content gaps, authority signals and the fastest recoverable positions. No deck, no pitch theatre — just the findings and what we would do first.

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No generic pitch. No obligation. Just the diagnosis.