Website Copywriting
Commercial page copy measured on ranking for buying-intent queries and enquiries started.
SEO, AEO and GEO article writing is long-form content built to satisfy three extraction behaviours at once: a ranking algorithm, an answer engine, and a person deciding. The article is the same asset; the structure is what determines whether all three can use it.
We do not report on word counts delivered. An article is working when its impression curve climbs, its average position consolidates, and it starts appearing as a cited source inside AI answers. Those three move at different speeds and we report them separately.
Impressions move first, usually within four to eight weeks of indexation. Average position follows and tends to consolidate rather than jump — a page moving from 30 to 18 to 11 across three reporting cycles is behaving correctly. Citation appearances are the slowest and the least predictable, because they depend on the whole domain, not the single page.
Across our own five properties, that programme produced 1.27 million organic impressions and 26,581 clicks in the ninety days to 1 August 2026. The strongest property sits at an average position of 7. The weakest sits at 75 and is being rebuilt on the same method.
Every engagement reports against these. Nothing else appears in the monthly.
| Metric | What it tells you | Reported |
|---|---|---|
| Impressions | Whether the article is being served at all, and for how many distinct queries. | Weekly |
| Average position | Whether it is consolidating upward or drifting. Direction matters more than the absolute number. | Weekly |
| Query coverage | How many distinct queries the page surfaces for. Growth here precedes position gains. | Monthly |
| Citation appearances | Whether answer engines quote the page and attribute it. Tracked by manual query panel. | Monthly |
| Assisted conversions | Whether the traffic does anything. The only metric that pays for the retainer. | Monthly |
Primary sources identified, competing coverage mapped, the specific gap the article fills.
A self-contained answer in the opening 40 to 60 words, before anything else.
Consistent naming, appropriate structured data, internal links to the relevant cluster.
We come back with the numbers and say whether it worked.
Commercial page copy measured on ranking for buying-intent queries and enquiries started.
Bylined executive writing measured on earned mentions and branded search lift.
Audit and rewrite of existing content measured on recovered positions and indexation.
Questions
Indexation is usually days. Impressions typically start moving within four to eight weeks. Average position consolidates across two to four months depending on domain history and competition. We report the leading indicators from week one so progress is visible before revenue moves.
No. Ahrefs' study across 174,048 pages and 560,346 AI Overviews found effectively no correlation between length and citation rate. We write to the length the question needs. Padding costs you extraction clarity and gains nothing.
We run a standing panel of buyer-intent queries against ChatGPT, Gemini, Perplexity and Google AI Overviews, and log whether your brand appears and which source is credited instead when it does not. Branded search volume in Search Console is the secondary signal.
A search audit covering technical health, content gaps, authority signals and the fastest recoverable positions. No deck, no pitch theatre — just the findings and what we would do first.