ChatGPT
Authority-driven content, expert information, trusted sources and digital PR signals that help strengthen brand recognition and citation potential.
Your Brand Should Show Up When AI Answers Questions. We Make That Happen.
When someone asks ChatGPT "what's the best content agency in India" — does your brand appear? If not, you're invisible to a growing segment of buyers who never open Google. That's the problem GEO and AEO solve.
What Is GEO / AEO / LLM Optimisation?
Search is changing. People are increasingly asking AI platforms questions directly instead of browsing through pages of traditional search results. That means your brand needs to be visible not only in search rankings, but also inside the answers generated by AI.
GEO, AEO and LLM optimisation focus on making your brand easier for AI systems to understand, trust, reference and recommend. In simple terms: we help make sure your business is part of the conversation when potential customers ask AI for answers.
GEO, AEO and LLM Optimisation Explained
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GEO — Generative Engine Optimisation
Optimising your brand and content so AI-generated answers can understand, reference and cite your business.
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AEO — Answer Engine Optimisation
Structuring content to answer user questions clearly and improve your chances of appearing in featured snippets, answer engines and Google AI Overviews.
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LLM Optimisation
Building the content, authority and entity signals that help large language models understand what your brand does, who it serves and why it should be trusted.
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Plain-English AI Search Strategy
No unnecessary jargon. We identify where your brand is missing from AI answers and turn those gaps into practical content, technical and authority-building actions.
Platforms We Optimise For
Perplexity
Citation-focused content with strong sourcing, clear structure and information that can be easily extracted and referenced.
Google AI Overviews
Clear answers, FAQ content, structured pages and appropriate schema implementation designed for Google's AI-powered results.
Gemini
Google ecosystem signals, structured data, entity information and supporting business signals that reinforce brand context.
Claude
Longer, coherent and genuinely useful passages that clearly explain concepts, services, comparisons and expertise.
Bing Copilot
Step-by-step guides, comparison content and structured answers that make information easier for AI systems to interpret.
Why This Matters Right Now
AI is becoming part of the research and buying journey. Customers are asking ChatGPT, Perplexity, Gemini and other AI systems for recommendations, comparisons and solutions. If your competitors appear in those answers while your brand doesn't, you're potentially losing consideration before a customer ever reaches your website.
527%
More AI referral sessions in 2025 vs 2024
4x
Higher conversion reported for LLM referral traffic
2,300%
YoY growth in searches for GEO agencies
6
Major AI search platforms we optimise for
What Academic Mantra Does
Our GEO, AEO and LLM optimisation process combines content, technical SEO, structured data, entity signals and authority building to improve how AI systems understand your brand.
Prompt Gap Analysis
We identify important AI questions your audience asks where your competitors are appearing but your brand is missing.
Content Restructuring for AI Readability
We restructure existing content so AI systems can understand, summarise and extract important information more easily.
Schema & Structured Data Implementation
We implement and improve structured data so search engines and AI systems have clearer context about your pages, services, organisations and content.
llms.txt Setup
Where appropriate, we configure llms.txt to provide an additional machine-readable signal about important website resources and content.
Entity Building & Brand Mention Strategy
We strengthen the digital signals that connect your brand, people, products, services and expertise across the web.
Citation Velocity Building
We use PR, authoritative publications, community signals and relevant mentions to build a stronger ecosystem around your brand.
What Results Look Like
The goal is not simply more traffic. It's stronger visibility where AI-driven discovery is happening.GEO and AEO performance can be evaluated through changes in brand citations, AI recommendations, referral traffic, topical authority and inclusion across AI-generated search experiences.
More
Brand citations in AI-generated answers
Higher
Referral traffic from LLM platforms
Stronger
Topical authority and entity signals
Better
Visibility in Google AI Overviews
How Our GEO / AEO Optimisation Works
We start by understanding what your customers ask AI platforms, how your competitors are being represented and which signals influence your brand's visibility.
From there, we identify content, technical and authority gaps and prioritise the changes most likely to improve your AI visibility. The strategy is designed around your business, audience and commercial goals rather than generic AI-search recommendations.
Questions
Before you ask.
What is the difference between GEO and AEO?
GEO, or Generative Engine Optimisation, focuses on improving your visibility inside AI-generated answers from platforms such as ChatGPT and Perplexity. AEO, or Answer Engine Optimisation, focuses on making content suitable for answer engines, featured snippets and AI-powered search experiences. The two overlap and are often used together.
How long before I see results from GEO optimisation?
Results vary by industry, website authority, competition, content quality and the AI platforms being targeted. Some content and technical improvements can be implemented quickly, while authority and citation signals generally require consistent work over a longer period.
Do I need to change my existing content or create new content?
Not necessarily. We first assess your existing content. Strong pages may only need restructuring, clearer answers, improved entities or structured data. Where important content gaps exist, we recommend new pages or content designed around high-value AI questions.
Which AI platforms should I prioritise?
That depends on your audience, industry and customer journey. We assess platforms including ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Bing Copilot and recommend where your brand has the strongest opportunity.
How do you measure GEO and AEO performance?
We track metrics such as AI brand mentions, citation frequency, competitor visibility, prompt coverage, referral traffic, content visibility and changes in AI-generated recommendations. Measurement is aligned with the commercial goals of your business rather than vanity metrics alone.